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Eminem shows up Drake on “Forever”, is officially back

September 23, 2009

Drake’s video for the mega-collabo track “Forever” premiered yesterday. Directed by the eminent Hype Williams, “Forever” was created specifically for Lebron James’ new docu-movie More Than A Game (which is why James is all over the video).

Just like the song, I think Drake kind of got shitted (shat?) on a little. The treatment of Kanye, Wayne and Eminem’s verses works better (individually and together). And I kinda think Drizzy looks like an amateur Oakville rapper with the hood up. If you don’t believe me, watch Eminem rock his hood in the last scene. Fuck that, Eminem kills it, period.

Watch the video after the jump.


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3 Comments leave one →
  1. Simon permalink*
    September 23, 2009 3:39 pm

    That Kanye West tag just keeps growing.

    I agree, Em kills this track, but why do they show those odd cuts to an angry black audience right before his verse? Is that supposed to echo 8-mile or something stupid like that?

  2. September 23, 2009 5:41 pm

    Don’t have to like him, but Drake deserves more credit. A big part of why everyone loves Em on this is because it finally doesn’t sound like an average Eminem song — props to Drake, props to Boi-1da.

    Simon: the flashes are rap group Slaughterhouse and producer Alchemist, which is a really exciting co-sign for Em and hopefully foreshadowing of things to come.

  3. Anupa permalink*
    September 24, 2009 1:18 pm

    I’m starting to hate that Kanye West tag. I’m embargo-ing any ‘Ye posts for like, a month.

    Jef, you’re right. That is part of the reason why Eminem is so freaking exciting on this track. I can’t stand poppy-singsongy Em, I love him when he goes extra hard and this song gave him the chance to do that. For me, the song is linear in terms of “verses that kill it”: Drake is alright, ‘Ye is good, Wayne is effortlessly dope and Eminem murders it.

    And yes, the Slaughterhouse cameo. This video is a really interesting hip-hop moment.

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